Digital Cutting

A cut above! What is it?

Digital or laser cutting allows you to create exceptional shapes – both in terms of variety and precision – for settings from exhibitions to shops and more. The end product’s quality tends to be far higher when you use a digital cutting solution.
Whether you’re after simple office signage and branding or something with far more complex markings and contours, the latest digital cutting technology makes anything possible.

The alternative, die cutting, uses a very strong razor or steel rule, while digital cutting performs the same task with a laser beam. A steel rule has to be guided by hand, with a laser beam this is done using computer software for far greater accuracy to achieve the perfect cut.

This technology can also work through a greater variety of materials and cut multiple layers of material, with no untidy edges or warping.

It can cut holes a conventional blade would not be able to do, and can fashion shapes which would be a real challenging using a more traditional tool.

Settings on the computer can easily be changed, making it a doddle to switch to a new project – ideal when working on several tasks at the same time.

Finally, there is no physical contact with the material being cut. That reduces the chances of it getting grubby, or any mishandling.

We offer a range of digital options for your exhibition graphics and other items:


  • Our line-up of vinyl cutting machines produces basic-cut vinyl text and logos
  • We use a flat-bed router for Foamex, Dibond and MDF materials
  • Our state-of-the-art Zund digital cutter is ideal for the most complex digital finishing, including creasing, trimming and kiss cutting

Thanks to our print and cut software, we can profile-cut just about any media our customers want their work in, whether that’s a rigid or flexible material.

Why choose Rocket Graphics?

At Rocket Graphics, we’ve always been keen to enhance what we can offer customers by investing heavily in the latest technology.

Our digital cutting team will precision-cut vinyl graphics and logos, with the most rigid materials cut by a laser and router with complex digital finishing.

Plus, as well as all the technology, of course, we offer a wealth of skills and industry experience to realise our clients’ visions for their brands, in a varied range of settings.We ensure a strong level of consistency across all graphics, so that, for example, your brand is represented with the same high quality across various stores.

As well as investing heavily in the latest technology from cutting machines to large format printers, we’re constantly researching the latest solutions, so that customers have access to the most dramatic, efficient and cost-effective retail graphics around.

At Rocket Graphics, we create vibrant and engaging retail environments which make the most of large-format digital printing. Thanks to our state-of-the art equipment, we can print your precise Pantone colours in a super-wide format on the highest quality materials.

Our innovative creative resources range from colour correction to the ability to make last-minute changes to image retouching and pre-press artwork checking plus technical support.

Recent installations

  • We created the bronze-toned brass plaques leading guests to the luxury facilities at the prestigious Langley Hotel, near Ivor, Buckinghamshire
  • We produced the graphics for the flagship Showcase store, which promotes the latest British fashion in the heart of London
    Office graphics at Visa’s European HQ in Paddington, west London
  • Signage and branding at Visa Madrid’s offices
  • Wall graphics which transformed the west London offices of drinks giant Diageo for a new presentation for the Smirnoff brand

Talk to us at Rocket Graphics and join hundreds of satisfied customers who’ve benefited from our expert use of the latest digital cutting solutions.

Don’t lose out to competitors or online operators because of poor retail design

Get in touch with Rocket Graphics today for a chat about what you need to engage customers, draw them into your store and boost brand loyalty so that they return.