What is it?
Essentially, large-format printing, often also known as wide or grand-format printing, refers to anything too big to be printed on most conventionally sized commercial printing presses.
It needs specialist production equipment to accommodate these above-average dimensions.
Of course, it’s a relative term, given that maximum print sizes do vary. However, it covers a broad line-up of products, including but not limited to:
- Window and wall posters
- Large wall calendars
- Retail displays
- Promotional signage and billboards
- Vertical or horizontal banners
What’s the benefit?
While traditionally presses were able to print on this scale cost-effectively or with any real quality, today large-format printing is affordable and high-resolution with no compromise on colour intensity.
There’s also the flexibility to choose products which are wall-hanging, freestanding or foldable, on your material of choice. You can print on both sides of the product if you wish.
It means your visuals can be seen from much further away to boost your brand’s visibility, and, of course, these designs suit venues on a grander scale in which smaller products would simply not be visible.
Wide-format print items can also be designed to last and withstand all weathers, so that they are on display for weeks, if not months.
Equally, the newest equipment means printing on this scale can be done incredibly quickly, to the tightest of deadlines.
What’s more, because you can custom print on demand, you get just what you need, without having to worry about wastage.
Why choose Rocket Graphics?
At Rocket Graphics, we specialise in large-format printing for many different clients and scenarios – and we’ve never shied away from investing in the latest equipment to create the very best products.
We’ve been in our Watford HQ for well over 30 years, and are with clients every step of the way from initial concept through to design, creation, fitting and taking it all down again. We’re all about high-quality solutions which are on budget and which meet deadlines, time after time.
We’re able to work with a wide range of materials, and understand very well which one work best with which inks. We also create products for both internal and external applications.
We have the facility to print in-house on both rigid and roll media, creating products that are up to 5m wide – and have the capacity to produce more than 2500sqm of materials every working day.
We’ll work closely with you to realise your vision for your brand, literally on a grand scale.
Our recent installations
- Working with client GES Global to create and install an 18m long, dog-leg tension fabric system (TFS) frame at Europe’s leading cyber-security event, Infosecurity, at London’s ExCel arena.
- We installed fabric prints in TFS frames plus 100m of temporary frosting to create a branded press conference and photo opportunity area for Korean boy band BTS at Wembley Stadium on the UK leg of their world tour.
- Window graphics for British fashion brand Showcase’s flagship store in the heart of London.
Give Rocket a call today and turbo-charge the large-format designs for your next project.
Don’t lose out to competitors or online operators because of poor retail design
Get in touch with Rocket Graphics today for a chat about what you need to engage customers, draw them into your store and boost brand loyalty so that they return.