If you’re one of those people who dislikes any mention of the C word this side of November, we can’t say we entirely blame you. But the reality is that Christmas is the most important time of year for retail sales. Equally, in the current climate, stores have to work...
How the right graphics can set your entertainment venue apart Whether you run an aquarium or a museum, a go-karting track or a theatre, the right graphics and stand-out signage can do more to boost customer footfall and enhance brand recognition at an entertainment...
If you’re in the hospitality or hotel trade, you’ll know just how competitive the industry can be especially in an age in which reputations can be made or broken in seconds with online customer reviews. But if your hotel, restaurant or bar sets itself apart with the...
What is large-format printing? Large-format printing sets itself apart from conventional printing in a number of ways. Traditionally, standard printing presses have not been able to produce work over a particular size, but advanced modern presses are much more...
Vinyl has more uses than just about any plastic in the world. It was discovered completely by chance more than 90 years ago in 1926, by Washington University chemistry teacher Waldo Semon, who was researching a new manmade adhesive that would cost less than the...
If you’re not already using vehicle wraps in your fleet branding, you could be missing out on a vital opportunity. These kinds of vinyl graphics allow your cars and vans to work hard for you advertising your brand on the road, while an unbranded vehicle does nothing...
You may well take them for granted, or not think about them too much, but you use wayfinding graphics just about every day. And, without them, finding your way around a building becomes much harder, if not actually impossible. Equally, you certainly will notice this...
We’re two months in, so it’s a good point to assess how 2019 is going to shape up, and what the big retail graphics trends are likely to be across the retail sector between now and December.It’s certainly a year that’s finally got off to a decent start for retailers...
We’re not talking about old-fashioned records getting their groove back here (excuse the pun) but window graphics or window decals, often made from vinyl, are increasingly being used to catch customers’ attention and communicate your brand’s philosophy to employees....
When you think about corporate branding, it can be easy to focus on external-facing elements, from logo design to social media and letterheads. Yet what you have on the walls of your office is just as important. But office branding and signage is about much more than...
